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About us

Two founders who have launched food supplements into the Saudi market before.

About us

Two founders who have launched supplements into this market before.

Co-founder

Dr Ahmed Hanfy

Co-founder · Qualified pharmacist

  • Pharmacist
  • 10+ years in KSA
  • Rx & OTC
  • Co-founded a multi-seven-figure USD Rx and OTC supplement business in Saudi Arabia, specialising in obstetrics, gynaecology and fertility.
  • More than ten years of experience in the Saudi market.

Co-founder

Victoria Boldison

Co-founder · MA (Hons), MBA · Chartered Marketer, MIEX

  • MBA
  • Chartered Marketer
  • UK · GCC
  • Previously on the international business team of a British supplement manufacturer.
  • Launched several food supplements into major Saudi pharmacies, including fertility products.
  • Established a British organic baby food brand across the GCC region.

Our approach

Narrow range. Phased launches. Real field support.

  1. A focused range

    Few products, each with a clear place on the pharmacy shelf — rather than a long catalogue nobody can support.

  2. Phased launches

    Each launch gets the field time it needs before the next one starts. Partners know the dates in advance.

  3. Field support

    Medical reps and district managers in both regions from day one, working with chains and physicians.

UK

British formulation

Formulations developed with UK supplement manufacturing and marketing experience, and packed bilingually for the Saudi market.

KSA

Saudi distribution

Supplied to pharmacy chains and distributors in the Kingdom by a team that has done it for over a decade.

Ready to stock the range?

Pricing, sample packs and the launch plan for your area — one message away.